How Was The Vixi Developed?

When developing The Vixi, our starting point was very clear: the invisible residues on fruits and vegetables (especially pesticide/agricultural chemical residues) cannot always be removed sufficiently with water alone or with “homemade mixtures.” Because pesticides are often water-repellent (hydrophobic) in structure and can cling to the oil/wax layer of the produce; therefore, effective cleaning requires not just “washing,” but lowering the surface tension and weakening the adhesion of the residues.

That's why The Vixi was designed with a formula logic that steps in where classic methods fall short:

Physical dissolution: making it easier to separate the residue from the surface with a non-ionic surfactant structure

Chemical balance: helping to weaken the adhesion with an acid–buffer system

The “vinegar + baking soda” duo commonly used at home, on the other hand, neutralizes each other, so its effect is low in practice; it is also limited in penetrating the wax layer on the surface.

We built our development approach on a “provable process”: Pesticide residues can be analyzed by homogenizing not only the peel of the produce but its entire tissue and juice as well.

On the laboratory side, scanning is performed with LC-MS/MS and GC-MS/MS, which are widely used analytical methods; the two methods work together to evaluate many pesticide types simultaneously.

In short: The Vixi was conceived not to “look clean,” but as a fruit-and-vegetable cleaning solution focused on food safety, centered on the logic of the wax layer and lipophilic residue.

Kitchen Routine (After Shopping)
Why use it?
After shopping, simply rinsing fruits and vegetables with water or using traditional methods is not enough.

After shopping, we Vixi fruits and vegetables the moment they enter the kitchen.
Because we can't always see what's on the outer surface.

Vixi-ing is the most practical way to add confidence to your kitchen routine.
The first step after shopping: Vixi-ing.

For Our Children
Why use it?
With foods prepared for children, the “what if?” question looms larger.

Every plate prepared for children deserves a little more care.
For parents, Vixi-ing means not just cleaning, but scientific confidence.

During Pregnancy

Why use it?
During this period, safe food consumption is a much more sensitive matter.

Every choice made during pregnancy is more conscious and more careful.
Vixi-ing is a practical and reliable way to safely clean foods during this special period.
For more sensitive times, more conscious cleaning.

Daily Vegetable & Fruit Eaters
Why use it?
As vegetable and fruit consumption increases, the cleaning habit also gains importance.

If vegetables and fruits are part of your daily routine, cleaning should be too.
Vixi-ing is a step that completes a healthy eating habit.
Daily confidence for daily consumption.